Customer Journey Mapping

When:
Monday, Apr 23, 2018 6:30p -
9:30p

Where:
General Assembly
125 Summer Street, 13th Floor
Boston, Massachusetts 02110

EventScheduled OfflineEventAttendanceMode

Admission:
$75

Categories:
Business, Innovation, Lectures & Conferences, Tech

Event website:
https://generalassemb.ly/education/customer-journey-mapping/boston/45755

About This Class


Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.


This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.


Takeaways


Students of this workshop will learn:
● Where and how to find the necessary data and research inputs to customer journey maps
● Proven consumer journey map design methodologies used for major brands and products
● How to implement consumer journey maps as shown by real business case studies

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04/23/2018 18:30:00 04/23/2018 21:30:00 America/New_York Customer Journey Mapping About This Class Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But ... General Assembly, Boston, Massachusetts 02110 false MM/DD/YYYY

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