Crowdfunding: How to Plan & Launch a Successful Campaign

The Capital Network Presents:

In this workshop, our experts will walk you through practical ways of building a Crowdfunding campaign and help you build a strategy you can apply for YOUR business. We’ll take you through some examples and exercises to create the 3 basics of any successful campaign: Community, Communication & Strategy.
Whether you are creating a campaign for funding or for market validation, we’ll help you create an enticing campaign that will resonate with your audience and provide your business with the capital it needs to keep growing.

Questions that will be covered include:

Is crowdfunding right for me?
When is the best time to launch a campaign?
What research should I do prior to launch?
What kind of support or team do I need to create a successful campaign?
What types of rewards should I offer?
What can I do to improve my campaign while it’s still live?
I failed to reach my goal- what went wrong?
How can I leverage a successful campaign for follow-up investment?

Jenni Dinger
Assistant Professor, Management and Entrepreneurship at Suffolk University

Jenni Dinger is an Assistant Professor of Management and Entrepreneurship at Suffolk University Sawyer Business School. Her research is at the intersection of entrepreneurship and organizational behavior, focusing on the sociological aspects of innovation and venture creation. She’s interested in the social interactions between entrepreneurs and their communities. Jenni and Chaim Letwin co-teach the crowdfunding course which was one of the nation’s first experiential courses on crowdfunding introduced by Suffolk’s Sawyer Business School.

Chaim Letwin
Associate Professor, Management and Entrepreneurship at Suffolk University Sawyer School of Business

Chaim Letwin is an Associate Professor of Management and Entrepreneurship at Suffolk University Sawyer School of Business. He has a passion for entrepreneurship and teaches courses on Entrepreneurial Cognition, Entrepreneurial Finance and Crowd-Funding, and Ethical Leadership.

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