Join BPMA and the product & design team at DraftKings for a discussion on how to create products through customer empathy.
About this Event
As product builders - product managers, engineers, designers, researchers - we want to build solutions that our customers will love. Establishing an emotional connection to our customers helps us fall in love with the problems we’re trying to solve.
With empathy for fantasy sports fans at the heart of their founding, DraftKings has found success in harnessing empathy to fuel product development. Join the Boston Product Management Association and the product and design team at DraftKings for a discussion on how to create products through customer empathy. We’ll explore:
how DraftKings creates empathy with their customers
the connection between empathy and creativity in product development
how to build a culture of empathy in your organization
6:00-6:30pm: Arrive and grab a snack
6:30-8:00pm: Panel and Q&A