Content Strategy Meetup: We Need Personalization! (So Now What?)
When:
Tuesday, Sep 25, 2018 6:00p -
7:30p
Tuesday, Sep 25, 2018 6:00p -
7:30p
Where:
Connective DX
280 Summer Street, 5th Floor
Boston, MA 02210
Admission:
FREE
Categories:
< 21, Alcohol, Business, Food, Innovation, Meetup, Tech
Event website:
https://www.meetup.com/Content-Strategy-NE/events/254222906/
You’ve probably heard your boss, client, or peers mention personalization. Often it is brought up as an imperative that requires immediate attention. Some of you have probably experienced the following rationale for it: “we need personalization because it’s important.” But is it, really? Join your peers at this Meetup to answer many common questions that come up when you start talking about the need for personalization.
Speakers
Vijay Hanumolu, Analog Devices
Kevin Nichols, Avenue CX
Vijay and Kevin, two industry leaders who have effectively executed personalization, will show you what you need to know about personalization. They will each present how personalization can help you and how you should approach it from the get-go. The discussion will include real-world examples that they worked on and why these are success stories. They will present a use case on why it is important, but only when done well, and why content strategists should take it seriously.
