CONTENT MARKETING FUNDAMENTALS: CREATING CONTENT THAT CONVERTS
When:
Wednesday, Jun 23, 2021 8:00p -
10:00p
Where:
General Assembly Boston
125 Summer St
Boston, MA 02110
Admission:
FREE
Categories:
Business, Classes, Meetup, Tech, Virtual & Streaming
Event website:
https://generalassemb.ly/education/marketing-week-content-marketing-fundamentals-creating-content-that-converts/boston/187613
This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule!
It’s easy to think that a great product or service will sell itself, but it’s rarely the case. In this class ideal for startup founders and marketers, you’ll find out how to market your content. You’ll learn how to utilize different types of content to tell a story, increase engagement around your content, and then repurpose your content for different channels to maximize visibility.
Takeaways
Understand what content marketing is.
Create a content marketing strategy.
Learn how to repurpose content for different channels.
Know the best tips to increase engagement.
It’s easy to think that a great product or service will sell itself, but it’s rarely the case. In this class ideal for startup founders and marketers, you’ll find out how to market your content. You’ll learn how to utilize different types of content to tell a story, increase engagement around your content, and then repurpose your content for different channels to maximize visibility.
Takeaways
Understand what content marketing is.
Create a content marketing strategy.
Learn how to repurpose content for different channels.
Know the best tips to increase engagement.