Content marketing is now an essential element of the digital marketing mix. Content including videos, blog posts, whitepapers, podcasts, etc. give organizations the ability to differentiate from competitors, position the brand and its executives as thought leaders, drive website traffic and inbound links, optimize for search engines, generate leads and build loyalty among existing customers.
In this panel discussion, learn from marketing leaders as they discuss the powerful tool that is content marketing. Learn some tips and techniques to help drive traffic to your website, build up your brand, and gain more customers.