This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule!
“Flood your life with ideas from many sources. Creativity needs to be exercised like a muscle. If you don't use it, you'll lose it!” -Brian Tracy
You know what they say. Creativity = Marketing Success. Even with an obviously better-performing product or service, an objectively lower price, and a measurably longer history than your closest competitor, your marketing efforts might still come to naught and customers are not going to give your product a chance if your messages are boring or stale. Creativity helps you stand out in a world bombarded with every imaginable marketing message - it helps differentiate you from your competitors, and it makes you more memorable in your customers' minds.
Except it isn't that easy to come up with creative marketing ideas and more often than not, you find yourself stuck with the same old ideas. Big ideas don’t just grow on trees. You can't force creativity, and sometimes, "creative" isn't enough for an idea to succeed.
We might just know how to help you out! In this session, join our resident marketing expert, Sotirios Seridis, as he takes you through a tried and tested framework to generate creative marketing ideas and train your creative muscle on a regular basis.