Celebrity Endorsement PR: Making it Work

When:
Tuesday, Sep 19, 2017 5:30p -
7:30p

Where:
The Non-Profit Center
89 South Street
Boston, MA 02111

EventScheduled OfflineEventAttendanceMode

Admission:
$25 - $40

Categories:
Business

Event website:
https://www.eventbrite.com/e/celebrity-endorsement-pr-making-it-work-tickets-36988714240?aff=aff0spingo

You've just scored a prominent celebrity as your brand's new spokesperson.
How do you work with him/her to create authentic engagement both on and offline?
Our panel of experts will explore "Dos and Don'ts" for using celebrity
influence to achieve your brand's goals.


Panelists:


*Terry Lyons, Founder of Terry Lyons Sports Marketing
*Josh Milne, Founder Joshua Milne PR
*Karen Pevenstein, Director of Public Relations, Liberty Mutual
*Kim Zayotti, Esq., Founder/CEO Blue Sky Sports & Entertainment, LLC


Moderator:


*Mike Rush, Senior Vice President, 360PR+


Program Format:


*Light Dinner, Informal Networking, and Panel Discussion
*Four experts present case studies with a moderator
*Ten minutes Q&A and wrap-up

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09/19/2017 17:30:00 09/19/2017 19:30:00 America/New_York Celebrity Endorsement PR: Making it Work You've just scored a prominent celebrity as your brand's new spokesperson. How do you work with him/her to create authentic engagement both on and offline? Our panel of experts will explore "Dos ...

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