Building Your Identity: Personal Branding For Creatives

About This Event

Introduction
Let's talk 'personal branding'. Learn to simplify your story and create an effective "identity" with Artists For Humanity's Design Director, Claudia De Piante Vicin and a panel of Artists, Designers, Bloggers, and Development Philanthropists.

Why It Is Important?
In today's world where we champion multi-tasking and are exposed to more than 100,000 words a day, we have become hyper selective to what content captures our attention. That means knowing how to make your brand appear authentic and informed is important.

Takeaways
-Knowledge of how the brain understands information and subconscious decisions (so that it can be applied to your brand).
-Understand human perceptions
-Learn to simplify your story and remove noise
-Develop a compelling online and offline presence

About the Speakers

Liana Krupp
Board of Directors, President,
Krupp Family Foundation

Liana Krupp started her career in the fashion department at Interview magazine before embarking on a robust journey as a freelance fashion stylist, writer and communications consultant. After a few years living in Boston, in 2008, Liana saw a huge gap in the way Boston was represented online, specifically in the creative community, and launched New Brahmin. With a focus on fashion, retail and beauty, New Brahmin was a daily go-to online source for news, in-depth interviews, buying guides and creative editorials created with a large team of contributing writers, stylists, hair & makeup artists, and photographers from the Greater Boston area. Having been on the early edge of content creation and social media, Liana retired the website in 2012 to focus on creative communications strategy and consulting for independent retailers, designers and brands. While she still keeps her toes wet in the creative community, Liana has since made a career change to the world of non-profits as an ally, advocate and grant maker in diverse spaces such as healthy food access, the arts, social justice and LGBTQ causes.

Liana lives in the South End of Boston with her family and does not like to participate in social media due to multiple conspiracy theories (so don't ask for my handles).

Oliver Mak
Co-Founder, Bodega

Oliver Mak is the co founder of Bodega, an award winning retail and design concept exploring subculture through the lens of fashion and design. His other spheres include Art Curation as director of Fourthwall Project (2008-2013) and Deejaying (as Gucci Vuitton).

Victor Quiñonez – Marka27
Senior Footwear Graphic Designer, Converse

Born in Juarez, Mexico, and raised in Dallas, Texas, Marka27’s foray into the art world began on the city’s streets mastering the art of graffiti. Earning his BFA from The School of the Museum of Fine Arts in Boston, Mass., Marka27 became a household name for his “audio canvas” series, a mixed-media collection incorporating live sound.

Marka27's artwork has exhibited in galleries across the US and appeared in lifestyle magazines and books such as Graffiti Planet, Burning New York, Play Boy, I am Plastic Too, and the cover of Flux-Designer Toys. Marka27's collaborations include heavy-hitting brands like Levi’s, Pioneer Electronics, Scion, VH1, Disney, Converse and Kidrobot.

Breaking more artistic boundaries, Marka27 created to critical acclaim MiniGods: Givers of Divine Sound©, a high-end line of designer vinyl toy speakers. His latest body of work, Retro Native, represents a fusion between ancient art aesthetics and modern urban pop culture. Returning to his roots Marka27 took to the streets and continues to produce magnificent large-scale street art murals for clients and festivals throughout the United States and internationally.

Across all artistic mediums- from street murals to vinyl toys and fine art canvases -Marka27 continues to draw inspiration from his Mexican heritage and experiences with race, culture, and design. Mexican folklore and hip-hop culture form the DNA helix of works by Marka27. Learn more about the artist on his website, marka27.com.

Claudia de Piante Vicin
Design Director,Artists For Humanity (AFH)

Claudia de Piante Vicin is the Design Director at Artists For Humanity (AFH), a nonprofit youth development organization that provides productive and life-changing opportunities for young people through paid employment in art and design. In 25 years, AFH has become the largest onsite employer of Boston teens, with 250 employed annually.

A graduate of Central Saint Martins College of Art & Design in London, she has spent a larger part of her career teaching design and providing companies such as P&G, John Hancock Financial, Barnes & Noble, and Reebok with design solutions. Specializing in brand development, she approaches her work non-traditionally and focuses more on how to tell the story and provide utility to ensure a universally authentic end result.

Born in Miami, by the age of 14, Claudia had lived in 5 countries, on 3 continents, and spoke 4 languages fluently. When not designing or teaching, she can be found at the library, traveling, and collecting random pieces of knowledge.

She lives in Cambridge with her partner, their dog Vito, surrounded by too many books.

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