Brave New World: The Era of Consumer Controlled Data
When:
Thursday, Apr 18, 2019 6:00p -
8:00p
Thursday, Apr 18, 2019 6:00p -
8:00p
Where:
Hult International Business School
1 Education St, Classroom G
Cambridge, MA 02141
Admission:
$15
Categories:
Business, Food, Innovation, Meetup, Tech
Event website:
http://amaboston.org/event/brave-new-world-the-era-of-consumer-controlled-data/
GDPR, Europe’s data privacy legislation that went into effect last May, was the just tip of the iceberg. Consumer trust is down and U.S. privacy regulation is coming in hot. While states are upping their consumer protection laws, consumers want the federal government to step in and ensure data privacy on a national level. The impact will change the entire data landscape for ad tech and brands alike. How can marketers prepare their organizations now for what's coming next? Join us in April for a critical conversation on eprivacy, with an expert panel that will address proposed legislation and its implications for consumer data.
Attendees will learn:
- Implications of GDPR and ePrivacy Regulation
- Lessons learned from large U.S. brands
- Tangible next steps marketers can take to build a new consumer consented data strategy
Speakers and moderator:
- Jonathan Lacoste, President, Jebbit
- Emily Avant, VP, WarnerMedia
- Rob Schipul, Sr. Director, Monster Worldwide
- Jeff Lauria, V.P. Technology, iCorps Technolgies
- Parna Sarkar-Basu, CEO, Brand and Buzz Marketing
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