BRAND STRATEGY WORKSHOP
When:
Tuesday, May 21, 2019 6:30p -
8:30p
Where:
GA Boston
125 Summer Street, 13th floor
Boston, MA 02110
Admission:
$40
Categories:
Business
Event website:
https://generalassemb.ly/education/brand-strategy-workshop/boston/71313
What is a brand? What makes one brand better or stronger than another? How and why does branding work?
This workshop starts to answer those questions by providing an overview of brand strategy (brand positioning, architecture, naming, and logo design).
After the workshop, you’ll understand some of the concepts, strategies, and tactics that brand strategists use to build strong and valuable brands. You’ll know what it takes to build your own brand and have deeper insight into what other brands are doing right or wrong.
This workshop starts to answer those questions by providing an overview of brand strategy (brand positioning, architecture, naming, and logo design).
After the workshop, you’ll understand some of the concepts, strategies, and tactics that brand strategists use to build strong and valuable brands. You’ll know what it takes to build your own brand and have deeper insight into what other brands are doing right or wrong.