What is a brand? What makes one brand better or stronger than another? How and why does branding work?
This workshop starts to answer those questions by providing an overview of brand strategy (brand positioning, architecture, naming, and logo design).
After the workshop, you’ll understand some of the concepts, strategies, and tactics that brand strategists use to build strong and valuable brands. You’ll know what it takes to build your own brand and have deeper insight into what other brands are doing right or wrong.