BRAND STRATEGY WORKSHOP
When:
Thursday, Apr 02, 2020 6:30p -
8:30p
Thursday, Apr 02, 2020 6:30p -
8:30p
Where:
GA Boston
125 Summer Street, 13th floor
Boston, MA 02110
Admission:
$50
Categories:
Business
Event website:
https://generalassemb.ly/education/brand-strategy-workshop/boston/92969
Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including:
brand definition, origins and evolution
types of branding; Consumer, Corporate, Place, Personal
understanding your audience, analysing human behaviour traits to inform brand design and communication strategies.
You will walk away with a toolkit of approaches and methodologies to build your own brand strategies and the ability to observe and critique other brands.
This workshop is idea for beginners starting out to launch a new brand or idea, business-owners or those starting-up new businesses, designers and communications professionals from all levels and areas.
