In celebration of Pride Month and in conjunction with the 50th anniversary of Boston Pride this June, Blue Cross Blue Shield of Massachusetts ("Blue Cross"), the title sponsor of Bluebikes, has unveiled 100 Bluebikes wrapped in a rainbow pride-themed design. The "Blue Cross Proud" bikes will be integrated through the month of June across the Bluebikes system's 10 municipalities: Arlington, Boston, Brookline, Cambridge, Chelsea, Everett, Newton, Revere, Somerville, and Watertown. Blue Cross is the title sponsor of Bluebikes, Metro Boston's public bike share system.
As part of the month-long initiative and to reflect its continued support of LGBTQ+ pride, Blue Cross will donate $1 for every ride taken on pride-themed Bluebikes through the month of June to Fenway Health in Boston. Fenway Health works to enhance the wellbeing of the individuals in its neighborhood, the lesbian, gay, bisexual and transgender community, people living with HIV/AIDS and the broader population through access to the highest quality health care, education, research and advocacy. Fenway was founded in 1971 by area residents, politicians and volunteer medical students who believed that "healthcare is a right, not a privilege."