Ask brand expert Steve Redmond any question you might have about brand strategy, naming, messaging, positioning, voice, and tone! Steve Redmond is the Principal, Creative Director and Strategist at Rival Brands. With over 30 years of experience in the CPG and food and beverage space, he focuses on the application of strategy and creativity into design that is hell-bent on turning brands into category leaders. Steve recognizes the importance of putting the power of brand thinking into the hands of the business owner. He recently wrote and produced the branding workbook, “RIVAL UP! Your Brand: Grow Your Business by Understanding Your Brand Better.” that is currently being used as the LaunchVermont branding curriculum.