Applying Lessons Learned from the Master Settlement Agreement with Big Tobacco to Other Industries

The landmark 1998 Master Settlement Agreement (MSA) between 46 state’s attorneys general and the US tobacco industry set in motion an unprecedented decline in tobacco consumption, saving millions of lives and potentially billions of dollars. Putting public health ahead of corporate profit was a hard-fought battle, and lessons from the tobacco wars could have significant value in approaching similar manufacturers—including the pharmaceutical and sugar-sweetened beverage industries—in an effort to dramatically decrease the opioid and obesity crises.

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