AMA Boston: Marketing to Gen Z

When:
Thursday, Feb 20, 2020 6:00p -
8:00p

Where:
Boston College
275 Beacon Street Higgins Hall
Chestnut Hill, MA 02467

EventScheduled OfflineEventAttendanceMode

Admission:
$15 - $20

Categories:
Business, Lectures & Conferences, Meetup

Event website:
https://www.eventbrite.com/e/marketing-to-gen-z-tickets-91691292123

Learn about Generation Z and what makes them tick in the American Marketing Assoc Boston Chapter's February marketing panel. In what promises to be a lively conversation, hear first-hand from GenZ trailblazers and companies that have a laser-focus on this up and coming group of consumers.


Attendees will learn:


- Who is Generation Z and how they are different from Millennials
- Key GenZ characteristics that will guide your marketing efforts
- Best practices and lessons learned through case studies and stories
- Tips to develop content and other marketing materials that resonate with our latest American generation


Network with members of the Boston Marketing Community.

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02/20/2020 18:00:00 02/20/2020 20:00:00 America/New_York AMA Boston: Marketing to Gen Z Learn about Generation Z and what makes them tick in the American Marketing Assoc Boston Chapter's February marketing panel. In what promises to be a lively conversation, hear first-hand from GenZ ...

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