When:
Tuesday, Jun 22, 2021 12:30a -
1:30a

Where:
General Assembly Online
125 Summer St
Boston, MA 02110

EventScheduled OnlineEventAttendanceMode

Admission:
FREE

Categories:
Business, Classes, Meetup, Tech, Virtual & Streaming

Event website:
https://generalassemb.ly/education/marketing-week-why-marketing-to-gen-z-is-a-whole-new-game/boston/188660

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

The attention span of a Gen Zer is a mere eight seconds—that’s four seconds less than their millennial counterparts. For marketers, this means that first impressions must count. You either effectively craft a creative campaign enough to grab their attention in that short space of time, or it will completely brush past them.

In order to fashion attention-grabbing content for this group, marketers need to understand their behaviour. As digital natives, technology and social media is the primary way they get to engage with brands. With so much convenience and choice, they have higher brand expectations as they can easily switch to an alternative if not instantly gratified.

With ever-changing consumption habits and preferences, Gen Z consumers still demand brands to match the pace and relevance of their interests and moods. We’ve assembled a panel of marketing experts who have successfully embraced these nuances and created outstanding campaigns that resonated with Gen Z. Join our event as we discuss the unique characteristics and behaviors of Gen Z and effective marketing strategies you can adopt to capture the hearts and wallets of these digital pioneers.

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22/06/2021 00:30:00 22/06/2021 01:30:00 15 WHY MARKETING TO GEN Z IS A WHOLE NEW GAME This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creativ... General Assembly Online , Boston , MA 02110 Organizer Organizer e-mail false DD/MM/YYYY Reddit