Starting with Instagram marketing: bio, visual style, content plan

Learn how to create a compelling Instagram profile and build a content plan focusing on your most important target audience segments

Workshop Agenda

1. Creating compelling Instagram bios and informative Stories Highlights
2. Finding your audience and choosing the most important target audience segments
3. Highlighting your business’s most important selling points
4. Creating a content plan (Instagram feed, Stories) for your most important target audience segments
5. Finding the most relevant hashtags for your posts and creating your branded hashtag
6. Creating your visual style (color palette, fonts, photo and video style)
7. Creating and using branded templates for Instagram posts and Stories
8. Apps and online tools to use for scheduling content, hashtag research, Instagram design, etc.

Light refreshments will be provided.

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