How are you addressing our nation’s urgent need to close the academic achievement gap for students with special needs? That’s the question you need to be prepared to answer, because for the decision-makers you want to engage with, it’s their #1 concern. And this is good news for edtech startups if your solution message reflects your understanding of this trend and need. According to a recent Hechinger Report, educators say educational technology helps them better serve students with diverse needs. The diversity trend cannot be ignored, and in fact, may present edtech innovators surprising sales opportunities, even for those who haven’t focused attention on the special segment before.
During this session, participants will:
Explore the drivers behind the soaring population of students receiving special services
Examine emerging investment and entrepreneurial opportunities to serve students with special needs
Evaluate how you can reposition or retool your edtech products to better align with special education needs
Identify communication and engagement strategies to reach SPED decision makers, including what to say and what not to say during sales presentations