Professional Development: Design Thinking in Action
When:
Wednesday, Dec 05, 2018 9:00a -
5:00p
Wednesday, Dec 05, 2018 9:00a -
5:00p
Where:
Isobar
1 South Station, Suite 300
Boston, MA 02110
Admission:
$550
Categories:
Business
Event website:
http://theadclub.org/pd/2018/08/23/design-thinking-in-action-12-05/
Design Thinking is not just a buzzword or the latest fad. It’s one of the most effective tools big brands (Jet Blue, Apple, Google, Capital One, GE, and IBM to name a few) use to build unforgettable experiences for their customers. It’s a human-centered, prototype-driven process that helps you frame the right problem, generate a broad range of innovative ideas on how to solve it, and quickly build prototypes to test and learn about your solution and your customers.
This workshop is very hands-on and activates learning by doing. Participants will learn the concepts of empathy interviewing, synthesizing insights, ideation, and prototyping and will leave with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.
Program Elements:
-Crash course (end-to-end experience of the entire design thinking process)
-Empathy Interviews, Synthesis, and Problem Definition
-Brainstorm ideas, create and test prototypes for a real business case
