Thursday, Mar 08, 2018 6:00p -

EF Education First
Two Education Circle
Cambridge, MA 02141

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Lectures & Conferences, Meetup, Social Good, Tech

Event website:

Join Action Design Boston and EF for a panel discussion and reception on International Women's Day (https://www.internationalwomensday.com/).

International Women's Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. International Women's Day (IWD) has occurred for well over a century, with the first IWD run by the Suffragettes in 1911. IWD belongs to all groups collectively everywhere. IWD is not country-, group- or organization-specific. For IWD 2018, they are asking people to #PressForProgress to help forge a better working world.


6:00: Check-In / Reception (Food & Refreshments provided by EF)
7:00: Introductions
7:30: Panel, Q&A
8:30: Networking

Our Panel

> Cristina Costa
Women With Purpose (https://www.bwomenwithpurpose.com/)

Cristina graduated from Boston College with a degree in Marketing and Latin American Studies. She lived and taught abroad in both Japan and Spain and has a deep interest in learning about different cultures and meeting people from all over the world. Cristina currently works as a Marketing Consultant at HubSpot, a software marketing company in Cambridge. She is also an active member of the people of color at HubSpot organization.

Cristina first attended Women with Purpose seminars last year where she left the workshops feeling so empowered that she knew she wanted to be more involved. Cristina understands the importance of having strong women in your life to support you and wants to help grow the efforts of Women with Purpose as the branding officer. Her passion for women’s rights particularly for minority and marginalized women fuels her dedication to the values of WWP. Cristina is currently working on diversity and inclusion efforts in the technical vertical.

> Amy Cueva
Mad*Pow (http://madpow.com/)

Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency that partners with clients to improve health, help people achieve financial well-being, help them learn, and connect.

Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with organizations like Dartmouth Hitchcock, Brigham and Women’s Hospital, CVS, and Fidelity has helped them improve the customer experience, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind Mad*Pow’s Healthcare Experience Design Conference, HxRefactored, and the managing director of the Center for Health Experience Design Amy has successfully connected and networked disparate parts of a challenging and siloed system.

As a speaker, Ms. Cueva shares her vision worldwide at influential events such as Design Management Institute, Innovation Learning Network, UXPA, IA Summit, Partners Center for Connected Health Symposium, Stanford MedicineX, Mobile World Congress, Health 2.0, and HIMSS. With her partners Will Powley and Bradley Honeyman, Amy’s grown Mad*Pow’s presence, client base, and revenue, leading to Mad*Pow’s 2009 recognition as one of Inc. 500’s fastest growing privately held companies. Mass High Tech, which named her one of its 2009 Women to Watch, has recognized Amy’s passion, energy, and commitment, and she’s been acknowledged as one of Boston’s “40 Under 40” by the Boston Business Journal for 2014 and also made MedTech Boston’s “40 under 40” list in that same year.. She supports the vision and mission of An Orphan’s Dream, a nonprofit organization offering an oasis for AIDS-orphaned children in Gachoka, Kenya. Amy also serves as an advisory board member for Behavioral Health Innovators, a group dedicated to improving mental health and addiction recovery experiences.

> Helen DeAndrade (Moderator)

Helen is an award-winning digital marketing executive with a long, successful track record building brands, attracting, educating and retaining customers and driving sales and profitability.

Helen holds a bachelor of arts from Brown University and both master of arts and master of fine arts degrees from the State University of New York at Albany. She began her marketing journey at Oracle, leading Marketing Communications for the Oracle Express family of products. A passion for direct-to-consumer marketing and sales led Helen to Bose, where she managed Bose.com marketing and merchandising; building the US online business to >$100 million in sales and designing and developing online businesses for Bose subsidiaries in Asia and the Americas. For most of her Bose career, Helen also served as a brand ambassador on the QVC television network, in national advertisements and at industry events.

Since leaving Bose in 2010, Helen has been responsible for the successful execution of brand, marketing and eCommerce initiatives for Crabtree & Evelyn, HID Global (an Assa Abloy company) and Homesite/American Family Insurance. In 2017, Helen struck out as an independent marketing and branding consultant, bringing her unique combination of creative talent, business vision and digital acumen to a variety of small organizations, including a music/tech startup, a nutritional and dietary supplement safety, compliance, and risk management service and the local chapter of a global food and wine society.

> Alex Howley
AAUW (https://www.aauw.org/)

Alex Howley is a recent addition to the team at The American Association of University Women (AAUW), a nonprofit based in DC committed to advancing equity for women and girls. She is currently managing AAUW Work Smart in Boston, a program created in partnership with the Mayor’s Office of Women’s Advancement to help close the gender wage gap by giving women the tools to negotiate their salary and benefits.

Prior to joining AAUW, Alex worked for General Assembly where she managed strategic partnerships and designed and produced more than 150 events annually for the Boston campus. If you have been to GA there is a good chance you have met her.

Alex believes in the power of community and is committed to creating spaces for women to feel supported and have the resources that they need. She was raised by 3 strong, powerhouse women that inspire and motivate her every day to do the work she does.

> Felicia Jadczak
She Geeks Out (https://www.shegeeksout.com/)

Felicia Jadczak is a recognized voice in the field of gender diversity. She has worked in the technology industry for over ten years, specializing in the creation and development of innovative programs and solutions for an R&D audience. She has extensive experience in providing strategic guidance for diversity and gender inclusiveness across cross-functional teams. She holds an MBA and a Masters in Information Systems from the Questrom School of Business at Boston University. Felicia is the product of an entrepreneurial family and continues that tradition with her work on She Geeks Out. Felicia loves street art, fitness and wellness, wine and french fries.

Directions & Parking Info

Museum of Science Garage (pay per hour)
Parking lot behind our building (Pay per hour)
Lechmere Parking lot (pay per hour)
Meters (only about 6 meters in front of building)

Public Transportation:
Red Line – Charles MGH stop (15 minute walk)
Orange Line – Community College Stop (12 minute walk)
Green Line – Science Park Stop – (1o minute walk)
Green Line – North Station Stop (12 minute walk)

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08/03/2018 18:00:00 08/03/2018 21:00:00 15 Press for Progress: International Women's Day Details Join Action Design Boston and EF for a panel discussion and reception on International Women's Day (https://www.internationalwomensday.com/). International Women's Day (March 8) is a gl... EF Education First, Cambridge, MA 02141 Organizer Organizer e-mail false DD/MM/YYYY Reddit