Effective Startup Branding

When:
Monday, Sep 10, 2018 2:30p -
4:30p

Where:
CIC Boston
50 Milk Street
Boston, MA 02109

EventScheduled OfflineEventAttendanceMode

Admission:
FREE

Categories:
Business, Lectures & Conferences, Meetup, Tech

Event website:
http://startupbos.org/schedule/

“Your brand is what people say about you after you leave the room” — Jeff Bezos, Amazon


Strong brands are usually built over time, and to a great extent, develop organically. Early-stage startups can feel that with limited resources, building their brand is a lower priority than sales & marketing drivers with more measurable impacts. That with competitors who can invest millions in branding initiatives, it's not worth spending time on in the early days.


But experienced entrepreneurs know a great brand can be one of the most effective tools in entering a crowded marketplace and being able to stand out. If you're pre-product, crystal clear and powerful branding may be even more critical to helping you to connect with customers.


Where—and when—do you begin when building a brand from the ground-up? What branding techniques give early-stage startups the best return on investment and how can they best differentiate themselves in a crowded marketplace? This panel will explore actionable tactics and tried-and-true strategies for effective startup branding.


This event is part of the Marketing & Sales track at Startup Boston 2018.

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09/10/2018 14:30:00 09/10/2018 16:30:00 America/New_York Effective Startup Branding “Your brand is what people say about you after you leave the room” — Jeff Bezos, Amazon Strong brands are usually built over time, and to a great extent, develop organically. Early-stage startup... CIC Boston, Boston, MA 02109 false MM/DD/YYYY

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