About This Class:
Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money.
As with all things marketing, branding is all about the customer journey. Participants in this session will take a journey of their own: understanding the fundamentals of branding, the three ingredients to an effective brand strategy, and seeing first-hand how their favorite brands come to life.
-Understand the role brand plays in long-term business success
-Identify the core elements of a brand strategy
-Learn how to apply a brand strategy consistently throughout a business
-See examples of brand strategies in action and make correlations to endeavors or issues important to them