An Introduction to Digital Marketing
When:
Wednesday, Jan 11, 2017 6:00p -
7:30p
Wednesday, Jan 11, 2017 6:00p -
7:30p
Where:
MIT Tang Center
70 Memorial Drive, E51-151
Cambridge, Massachusetts 02139
Admission:
$20
Categories:
Business, Innovation, Tech
Event website:
http://www.mitforumcambridge.org/events/get-smart-introduction-digital-marketing/
A Get Smart Workshop
This workshop covers the fundamentals of digital marketing, from choosing the right marketing channels to campaign execution. We'll cover strategies to de-risk your campaigns before investing significant time and money into your digital marketing efforts by evaluating channels before getting started. This workshop will focus on analytics, search engine marketing, pay-per-click advertising, social media advertising, content marketing and email marketing.
Takeaways
How to choose the right metrics to measure success and set achievable goals
Learn how to develop an online marketing process - test, optimize, refine, repeat
Understand the targeting opportunities on various search marketing and social channels
CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
How the digital marketing landscape is changing
How to use analytics to guide your marketing efforts
How to "borrow" from competitor's campaigns
Learn about the tools at your disposal to run effective digital marketing campaigns
Speaker
Dale Bertrand, President, Chimaera Labs
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