WHAT YOU MISSED THIS MONTH IN MARKETING

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!
Because the digital marketing landscape is so vast it is hard to predict what trend is going to rule the upcoming year. What one aspect of your marketing strategy do you need to make a priority? What one marketing tactic is crucial for your brand to incorporate?

Let our expert help you cut through the noise in order to spot the impactful new strategies. Join us to hear from our digital guru Jordan Lomax. She will predict trends and give us insight into what she believes will be the most important digital marketing strategies or tactics to plan for in 2021. Will it be integrating conversational commerce, shifting focus to Generation Z, or increasing personalization through AI? There are so many possibilities.

We’ll dive into: How each marketer determines trends. Trends from 2020 and lessons learned. Predicted trends for 2021 and beyond.

While improving the personal connection your brand has to its customers will always be a priority in marketing; some trends will last and some will not. Come learn from the pros on how to set your brand up for success this year.

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  WBUR Earth Week Events

  Wednesday, Apr 24, 2024 goes until 04/26

  WBUR CitySpace at The Lavine Broadcast Center
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  Hot Tub Meditation: Mindfulness & Chill Weekend Retreat

  Friday, Apr 26, 2024 goes until 04/28

  Killington
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  The Boston Outdoor Expo 2024

  Saturday, Apr 27, 2024 goes until 04/28

  Boston Convention & Exhibition Center

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