The Unique Nature of Startup Sales: Early Traction

• EVENT INFO

Guest speaker Dylan Murphy will provide unique insight into the differences between corporate sales, and startup sales.

After this meetup, you will walk away with an in depth understanding of early sales traction, and a framework for succeeding in as little as 3 months!

AGENDA:

6:00-6:20: Message from the CIC + Nano Explainer/Refresher

6:20-7:00: Dylan's story, from IBM to Navitome

7:00-7:30: Entrepreneur 'Open Mic' Night

7:30-8:00: Networking

LIVE STREAM:

For the first time ever, we'll be streaming this event in 360° video over Facebook Live!! If you come in person, you'll have a chance to pitch your startup on air.

If you can't make it, you can join us right from your phone with a VR view from a real seat in the house. You can look up and around, and totally zone out looking at the Boston skyline...

To see the stream, follow Dylan Husted on Facebook, or check back here during the event for a direct link. When the Nano Entrepreneurship page has grown enough, we'll run these off there.

Dylan's Page: https://www.facebook.com/dylan.husted

Nano's Page: https://www.facebook.com/nanocompanies

GETTING THERE:

Space Provided by the Cambridge Innovation Center (https://cic.com/) at 101 Main St on the 15th Floor in the glass lookout room.

The Red Line stop for CIC is Kendall. For those who drive, there is a pay parking lot underneath the main building (1 Broadway), and limited meter parking in the area.

GETTING IN:

Please make sure to check in with security in the lobby when you arrive.

*NOTE* If you plan on attending, please make sure to RSVP. This is the official guest list that will be presented to security in advance.

• ABOUT THE SPEAKER

Dylan spent 8 years at IBM in enterprise software. After contributing to over $100M in sales, he managed a product portfolio worldwide with over 3500 customers and served as the brand representative for Asia.

With that experience under his belt, Dylan moved to the startup world and quickly became a MassChallenge finalist, a mentor and angel investor, and the CEO of a SaaS company in need of new direction.

Despite Dylan's successes at IBM, nothing could have prepared him for the stark contrast and reality of startup-level sales. For new companies, there is no history to look at, no successful previous hire to become your mentor, and no framework to review. You need to identify the right industry, narrow into the right market, and figure out how to actually pitch in this market in a very short amount of time.

Dylan has developed a framework for any startup to figure out their sales strategy and close deals in the process. Dylan will share his story, explain that framework, and offer a powerful tool to use with it on August 6th.

• NANO ENTREPRENEURSHIP

Are you actively working on a side project and wondering how to get traction? Are you also wondering how that traction can (one day) turn into a disruptive, powerful business?

Then you're the right person for Nano Entrepreneurship. Nano was born out of one simple concept: people shouldn't need to be crazy to become entrepreneurs, and entrepreneurs shouldn't need to be lucky to succeed.

Instead of throwing an idea on paper and betting the house, use Nano to build a real business in a small market, and then raise capital to bring your innovation to a large market when you're truly ready.

In short, Nano is the evolution of Lean.

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