About This Event
TECH AND...is a monthly event series where we host thought-leaders from a specific industry and explore new intersections between their field and technology. Together, we discuss how they’ve been impacted by the rise of tech, ways they’ve adapted and innovated along the way, and what they expect to see in the future.
TECH AND MARKETING
Marketing is always one of the first industries to adopt new technology trends. Whether it is leveraging data science for ad targeting, using design trends to optimize your sales funnel, or developing chatbots and VR/AR tools to enhance the customer experience- marketers try it all!
Join us at General Assembly for a discussion with some of Boston's tops marketing tech leaders and hear what the future of marketing tech has in store!
Why It Matters:
Gone are the days of 'Mad Men' style ad and marketing tactics. We now live in a world where we are exposed to marketing and advertising 4,000-10,000 times a day, in many cases not even realizing it. Hear from marketing tech experts as they discuss trends in the industry and what the future of marketing tech will look like.