Stand Out: How to Find Your Breakthrough Idea + Build a Following Around It

When:
Wednesday, May 27, 2015 8:30a -
10:30a

Where:
General Assembly Boston
51 Melcher Street
Boston, MA

EventScheduled OfflineEventAttendanceMode

Admission:
FREE

Categories:
Business, Innovation, Lectures & Conferences, Social Good

Event website:
http://ga.co/sCN

About This Event


Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore.
To advance your business or your cause, you have to inspire others to listen and take action. In this talk based on her book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, HBR and Forbes contributor Dorie Clark explains how to build a following around your ideas.
Takeaways


Break through the noise and communicate in a way that makes others take notice
Create a community that helps your idea spread
Leverage social networks – online and off – to gain momentum
Ensure your ideas receive the attention they deserve and make an impact
About the Instructor


Dorie Clark
Marketing Strategy Consultant, Speaker, Author


Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur. Recognized as a “branding expert” by the Associated Press and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.
She is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid. She has guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the Wharton School, the MIT Sloan School of Management, and more. She is a frequent guest on MSNBC and appears in worldwide media including NPR, the Wall Street Journal, and the BBC.


Refund Policy


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Share this event

Add to:

Reddit
05/27/2015 08:30:00 05/27/2015 10:30:00 America/New_York Stand Out: How to Find Your Breakthrough Idea + Build a Following Around It About This Event Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To adv... General Assembly Boston, Boston, MA false MM/DD/YYYY

Sponsored events