Social Media Strategy Mapping
When:
Monday, Sep 26, 2016 6:30p -
9:30p
Monday, Sep 26, 2016 6:30p -
9:30p
Where:
General Assembly Boston
51 Melcher Street
Boston, Massachusetts 02210
Admission:
$60
Categories:
Business, Innovation, Tech
ABOUT THIS WORKSHOP
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.
TAKEAWAYS
• Learn how to develop and implement a social media strategy.
• Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
• Define and track the KPIs most relevant to your business.
• Describe the different between major social media platforms.
• Identify which platforms to use for your business.
• Explain the difference between publishing, listening, and reporting tools.
• Create a weekly content calendar for your business.
PREREQS & PREPARATION
None! Please bring a laptop to class, along with a notepad and pen.
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