Product Marketing Fundamentals

When:
Monday, Jul 16, 2018 6:30p -
9:30p

Where:
GA Boston
125 Summer Street, 13th floor
Boston, MA 02110

EventScheduled OfflineEventAttendanceMode

Admission:
$55

Categories:
Business, Tech

Event website:
https://generalassemb.ly/education/product-marketing-fundamentals/boston/51604

About This Class:


This class is an introduction to product marketing for web technology products. We will cover:


-Market and User Research (Quantitative and Qualitative)
-Product Positioning
-Launch Plan and Strategy
-Post-Launch Surveys / Feedback Loops
-User Engagement and Community


Takeaways:
-Identify opportunities to add value as a product marketer
-Define the value of customer research and how to design actionable research
-Create and use positioning to differentiate your product and impact marketing objectives
-Identify opportunities for strong product launches

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