Primark Nutcracker Character Meet-and-Greet

PRIMARK PARTNERS WITH BOSTON BALLET’S THE NUTCRACKER – AND EVERYONE’S INVITED

Primark will partner with Boston Ballet’s The Nutcracker this holiday season as part of the brand’s ‘Everyone’s Invited’ campaign, encouraging families and friends alike to join in the festive cheer at the brand’s iconic former Filene’s building location.

The store will host three events: a holiday window unveiling, an in-store meet-and-greet, and a musical stroll down the street from the Boston Opera House to Primark that will bring Nutcracker characters and Nutcracker magic to the public for all to enjoy.

Nutcracker In-Store Character Meet and Greet, December 1 / 10 a.m. – 2 p.m.
Stop by the store and meet the characters of Boston Ballet’s The Nutcracker, create memories with a holiday photo booth and craft a keepsake ornament commemorating the day.

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