Personal Branding: How to Craft and Tell Your Story

About This Workshop

Why is it that we ‘just like’ some people we hardly know? From celebrities to coworkers to the people we pass on the street or follow on social media, everyday we are aligning with humans that in many cases are virtual strangers.

These are people who are sharing their personal brand with the world through their work, opinions, dress, speech and art. And while it can feel intimidating, personal branding is an opportunity for you to take ownership of how you are perceived in the world and use it for your own benefit.

Whether your are looking to change careers, starting out for the first time or simply want to increase your visibility in your industry, developing your personal brand is crucial to standing out and getting what you want. It opens doors to new opportunities and helps you attract people, projects and jobs that are consistent with what you want to be. All you need to do is figure out who you want to be and live it everywhere, everyday.

Takeaways
In this workshop you'll learn how to develop your brand, craft your story and use it to grow (or change!) your career.

Highlights

Crafting Your Master Plan
- Research: “Googling your life”
- Education/Inspiration
- Implementation + timeline

Developing Your Brand Assets
- Social media profiles
- LinkedIn + Resume
- Your “one-liner”
- Headshot + business cards

Building an Audience
- How to network online and IRL
- Getting your name out there
- Finding and growing your “fan base”

• 
  Sponsored

  The Boston Outdoor Expo 2024

  Saturday, Apr 27, 2024 goes until 04/28

  Boston Convention & Exhibition Center
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  Sponsored

  WBUR Earth Week Events

  Thursday, Apr 25, 2024 goes until 04/26

  WBUR CitySpace at The Lavine Broadcast Center
• 
  Sponsored

  Hot Tub Meditation: Mindfulness & Chill Weekend Retreat

  Friday, Apr 26, 2024 goes until 04/28

  Killington

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