Marketing for Humans: Bringing the Human Back into Marketing

There are powerful marketing mechanisms these days, such as social media advertising, automated email campaigns, and webinars. But it’s still tough to keep the human in this equation. Does your marketing feel like a human to human connection? It needs to foster conversations that build trust and long-term client relationships.

In this talk, I share 3 Keys to Bringing the Human Back into Marketing that will have you thinking differently about your entire marketing approach. From case studies of successful professionals to a chance meeting with your Innate Marketing Genius (turns out, we all have one!), we’ll cover all of this and more. Nope, this isn’t your typical marketing chat! What’s for sure is you will walk away knowing your particular genius type and how to use it in your marketing right away.

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Christina Frei is a branding and marketing expert who has been featured on The Today Show and NBC News. Having worked with clients like Cisco and Adaptec at a marketing company in Palo Alto, she developed a proprietary process that identifies Innate Marketing Genius in business owners, based on two worldwide field studies that she conducted. Her work connects authentic messaging to practical field tactics, which translates to relevant marketing and higher-quality clients. She’s also a total Founding Fathers geek and wrote a book about them that got her on the History Channel twice.

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