JLABS This Little Med-Device Went to Market: Health Economics & Market Access

This Little Med-Device Went to Market: Health Economics and Market Access in Medical Devices

"Well begun is half done" – Aristotle
Clearly, Aristotle never worked to bring an innovative medical device to market.

The sooner you start thinking about how your product will delight clinical AND non-clinical customers, the more likely you are to optimize the market access and patient access that is critical to your success.

Beyond the challenges associated with gaining regulatory approval, there are hurdles to overcome as you enter the real world with your innovation. Many of these challenges can be addressed through understanding the non-clinical and clinical situation, building integrated plans for evidence to quantify and communicate the value of your solution, and market access & reimbursement strategies to ensure access and adoption.

On May 5, learn from Brian Vaughn, Leader, Global Health Economics and Market Access and Diane Francis, Senior Director Health Economic Solutions at ETHICON, part of the Johnson & Johnson Family of Companies. Brian and Diane will discuss today's market access landscape for medical devices and how to ensure you are starting early with a plan to succeed. Don't miss the opportunity to apply for a one-on-one meeting with these experts as a forum to further discuss your company and personal reimbursement path.

Agenda:
11:00am | Registration Opens, Lunch, and Networking
11:30am | Presentations
12:30pm | Q&A
1:00pm | Program Close
1:30-5:00pm | One-on-one Meetings*

*Companies must have applied for a one-on-one meeting ahead of time and been approved. In your application, be sure to describe potential market access (reimbursment, pricing, etc.) barriers or opportunities you have identified. The application period ends on April 17th, 2016.

Speakers
Brian Vaughn | Leader - Global Health Economics & Market Access, Ethicon
Diane Francis | Senior Director, US Health Economics and Market Access, Ethicon

Fees:
Presentation & Lunch
$35 | General Public
$20 | Student/Academic
$45 | At the door
Includes presentation, Q&A, and lunch. All attendees must pay this fee, regardless of one-on-one meeting status. Registration to attend the presentation, Q&A, and lunch will remain open until noon on May 4th, 2016 (or sold out).

One-on-One Meeting
FREE | Application
FREE | Accepted Companies
Companies must have applied for a one-on-one meeting ahead of time. In your application, be sure to describe potential market access (reimbursment, pricing, etc.) barriers or opportunities you have identified. The one-on-one application period ends on April 17th, 2016. Your application will be reviewed and you will be notified of acceptance by email on April 26th, 2016. Acceptance of a one-on-one meeting is not guaranteed as all applications must be approved.

Location:
Microsoft
4th Floor Multi-purpose rooms
255 Main Street
Cambridge, MA

Speakers' Biographies:

Brian Vaughn | Leader - Global Health Economics & Market Access, Ethicon, Inc.
Brian has worked in the business of healthcare for over 25 years and is currently the Leader of Global Health Economics and Market Access at ETHICON Inc.. Brian and his Team are responsible for developing and executing integrated market access, health economic and outcomes research strategies across all stages of the product life cycle. Brian is passionate about innovation and enjoys helping to quantify, communicate and capture the value of innovative technologies to ensure that they are accessible to the patients that will benefit most from their successful launch and adoption. His responsibilities include helping to shape the innovation strategy, market access assessment, strategy & execution, optimization of non-clinical value propositions, life cycle evidence of value strategies and informing strategic pricing. Since joining Johnson and Johnson in 1999 Brian has worked extensively in the US and globally. His experience spans the range of HEMA strategy and tactics with focus on health economics, outcomes research, reimbursement and market access. He has worked in numerous surgical specialties including minimally invasive cardiac surgery, aesthetic & reconstructive plastic surgery, women's health, orthopedics & sports medicine, metabolics & bariatrics and general surgery. His areas of product/technology focus have included wound management, wound closure, advanced energy and endo-mechanical surgical devices. Prior to Joining Johnson & Johnson Brian worked in Managed Care in the Metro New York Market. Brian held a number of leadership roles in Medical Delivery Systems building and managing delivery networks and leading Teams responsible for hospital and health systems contracting. Brian has an MPA in Healthcare Policy and Management and an MBA in Marketing. Throughout his career Brian has shown passion for leadership, working with Teams and helping the people around him to achieve their personal and professional goals.

Diane M. Francis, MPH | Senior Director, US Health Economics and Market Access, Ethicon US, LLC
Diane Francis has more than 25 years of diverse experience in community development, hospital administration and medical device market access. Prior to joining Johnson & Johnson, Diane led a variety of community health and managed care initiatives. She founded a non-profit organization that focuses on economic literacy and empowerment. She also established and then served as CEO of a NJ physician-hospital organization (PHO) providing managed care contracting and revenue cycle management services. In 2000, Diane joined Johnson & Johnson, where she has specialized in health economic, reimbursement, and evidence strategies for medical devices, from product concept through commercialization. She has served in supported a variety of businesses and held positions of increase responsibility. Currently, Diane is Senior Director of Health Economic and Market Access at ETHICON for the U.S. There she leads a team that delivers innovative health economic solutions that enhance product and business competitiveness in the evolving value-based health care system. Recently, one of her innovative economic solutions was recognized by an innovation award. She holds a Bachelors of Arts from Cornell University and Masters of Public Health from Columbia University.

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