INTRODUCTION TO GOOGLE ADWORDS
When:
Monday, Jun 25, 2018 6:30p -
9:30p
Monday, Jun 25, 2018 6:30p -
9:30p
Where:
General Assembly Boston
125 Summer Street, 13th floor
Boston, Massachusetts 02110
Admission:
$75
Categories:
Tech
Event website:
https://generalassemb.ly/education/introduction-to-google-adwords/boston/46104
Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.
Takeaways
Define key advantages to creating a Google ad campaign.
Explain the difference in volume between low and high intent search campaigns.
Understand how Google ranks ads based on how much you bid and the quality of your campaign.
Use tools to analyze how effective keywords are at generating clicks and leads.
Describe the impact that ad relevance has on converting prospects to users and customers.
Learn strategic methods to create effective ad copy.
