About This Workshop
Businesses, from small to large, are spending more money each year on digital marketing services including SEO. With SEO spending estimated to reach $80 billion by 2020, each business needs people with advanced skills to help them grow their customer base. If you’re a solo entrepreneur or working with a small team of other SEOs, then this class provides you with an opportunity to sharpen your skills.
- A website configured with Google Analytics and Google Search Console.
- The design and measurement model for an SEO campaign.
- A high-level strategy for implementing and measuring multiple SEO campaigns.
- The most valuable advanced SEO skills: 301 redirects, canonical logic, traffic loss investigation, and measuring return on investment.