When:
Thursday, Feb 22, 2018 6:30p -
9:30p

Where:
HealthcareSource
100 Sylvan Road, Suite 100
Woburn, Massachusetts 01801

Admission:
FREE

Categories:
Meetup, Tech

Event website:
http://bit.ly/20180222cal

Is your roadmap stuck chasing feature parity?

How do you position your product & feature set in a way that allows you to uniquely meet your customer's needs and stay ahead of the competition?

The concepts presented in CEB's book “The Challenger Customer” are gaining a lot of traction in the marketing world. Beyond providing a unique solution to solve your customer's problems, your success requires equipping the customer to effectively challenge their own stakeholders.

How you can apply these principles to your product and more will be addressed at February’s BPMA event!

Presenter: Russ Wakelin
Russ Wakelin, VP of Product Management at HealthcareSource will discuss how the fundamental tenets of “The Challenger Customer” align to many best practices in Product Management. HealthcareSource's Product Management team has worked with the entire organization over the past 18 months to position their products to be ready to take advantage of this approach. It has affected everything from how they think about prioritization, to architectural roadmaping, to even how their Product Management group is organized. Along the way they've begun to better identify what features their customers wouldn't know to ask for, but deliver extremely high business value and differentiate them from their competition.

Additional Presenter: Joe Pelletier, Director of Product Management at Veracode.


Getting There:
Driving: On site parking available.

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22/02/2018 18:30:00 22/02/2018 21:30:00 15 Flipping the Script as a PM: Turning Customers into Evangelists Is your roadmap stuck chasing feature parity? How do you position your product & feature set in a way that allows you to uniquely meet your customer's needs and stay ahead of the competition? ... HealthcareSource, Woburn, Massachusetts 01801 Organizer Organizer e-mail false DD/MM/YYYY Reddit