Digital Marketing Bootcamp

ABOUT THIS WORKSHOP
In this interactive bootcamp, you'll learn the fundamentals of a strong digital marketing strategy, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. Through hands-on activities, you'll have the opportunity to master the concepts and make real progress toward improving your marketing skills as you progress through the bootcamp.

Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, and will give you a quick and effective way to accelerate your company's growth.

TAKEAWAYS
• Solid understanding of who your customers are and how to segment your audience for more effective marketing.
• How to develop a marketing funnel based on your conversion flow.
• How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
• How to convert website visitors through website optimization, landing page creation, and lead nurturing.
• How to measure your marketing and use analytics to improve your efforts.

PREREQS & PREPARATION
• Laptop
• Please come with a project or company whose marketing plan you want to focus on in this bootcamp

ABOUT THE INSTRUCTOR
Austin Gardner-Smith – Senior Director, Product Design, Nanigans

Austin is the Senior Director of Product Design at Nanigans, one of the most innovative companies in advertising technology and cloud marketing today. Prior to his current role, he spent three years at Hill Holiday, starting as Editor in its then newly-formed Content Department before taking on the role of VP, Service Design. Combining strong systems- and design-thinking skills with practical experience in digital product design and development, Austin worked across nearly all of Hill Holliday’s accounts and was a frequent participant in new business pitches involving high-profile brands. Austin started his marketing career as a member of the founding team at Streetwise Media (now BostInno) - a digital media and events company that has since been acquired by American City Business Journals.

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