Where:
GA Boston
51 Melcher St.
Boston, MA 02210
Admission:
$125
Categories:
Business
Event website:
http://ga.co/t7r
About This Workshop
In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop will lead you through the design thinking process, taught by design thinking professionals that live and breathe in this space. Together we'll explore how human-centered design can help develop innovative solutions for the complex challenges we face as businesspeople, non-profit leaders, entrepreneurs, and global citizens.
Takeaways
Understand how to apply human-centered design principles to tackle complex challenges
Learn techniques to improve ideation and prototyping
Discover how to tell a compelling story to engage audiences
Identify new ways to serve and support people by uncovering latent needs, behaviors, and desires
Prereqs & Preparation
None.
About the Instructors
Brett Bishop
Design Thinking Strategist , Capital One
Brett Bishop is currently reimagining the way 60 million people interact with their money as a Design Thinking Strategist at Capital One. As a design thinker, Brett leverages human-centered design methodologies to uncover insights that shake up Capital One’s products, processes, and strategies. In addition to his time as a design thinker, Brett has worked in new product development, branding, marketing, and traditional market research. Prior to joining Capital One, Brett researched and lectured on Consumer Behavior at the University of Florida and Carnegie Mellon University. Last but not least, Brett is a lover, a fighter, and a ginger.
Matt Kaiser
UX Designer, PillPack
Matt Kaiser directs design and user experience at PillPack, a pharmacy that combines packaging, technology, and service innovations to improve medication adherence.
Matt graduated with honors from MassArt's design program, and worked for years in branding, print, and user-centered design before moving into the startup world. He joined PillPack during its residency at IDEO, and worked closely with their design team to bring the company from a small startup to an award-winning national service.
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