Where:
General Assembly
51 Melcher St
Boston, MA 02210
Admission:
$175
Categories:
Business, Lectures & Conferences, Tech
Event website:
https://generalassemb.ly/education/ga-design4drupal-workshop-deciding-factors-finding-the-right-design-with-ab-testing/boston/14971
About This Workshop
When it comes to creating websites, there are dozens of different factors that you need to take into consideration as you try to win a client’s business. By using A/B and multivariate testing, you can figure out which designs will win over customers, boost sales, and increase the amount of time users spend on site.
In this workshop, you'll learn about the basics of testing and how you can use it to measure the impact of design decisions. You'll learn how to test out design elements with real users, determine if a design is "right," and present your results to executives.
Special Note
Attendance to this workshop includes a free pass to Design 4 Drupal Boston, happening in Cambridge's NERD Center on August 1 and 2. Sign up for your ticket here. You will need to create an account on the Design4Drupal site prior to registration and select the General Assembly Workshop Registration option.
Takeaways
Gain an understanding of the history of website testing.
How to set up effective A/B and multivariate tests.
How to use top-line testing data to meet website goals, such as marketing, sales, and user engagement.
Ways to present testing data to clients and stakeholders to manage the web design process.