Building an E-Commerce Business with Shopify

When:
Saturday, Feb 06, 2016 11:00a -
3:00p

Where:
General Assembly
51 Melcher Street
Boston, Massachusetts 02210

EventScheduled OfflineEventAttendanceMode

Admission:
$75

Event website:
https://generalassemb.ly/education/building-an-e-commerce-business-with-shopify/boston/20498

About This Workshop


In this hands-on afternoon session aspiring e-commerce entrepreneurs will not only learn the fundamentals of running an e-commerce business, but walk away with a launch-ready e-commerce website as well. From choosing a platform to crafting the perfect customer experience and tracking key metrics, this workshop goes through a step-by-step guide for everything you need to get started. Topics covered include:
Setting Up Your E-Commerce Storefront
Configuring Payment Gateways and Logistics
Marketing Strategies to Acquire Customers
Marketing Strategies to Retain Customers
Order Fulfillment and Inventory Management


Takeaways


Students will walk away from this class with the following:
A ready-to-launch e-commerce website
A list of tools to help run their e-commerce business
Marketing strategies to help drive customer acquisition and retention
Prereqs & Preparation


Comfort with basic HTML/CSS as well as an understanding of Microsoft and Google Suite.


About the Instructor


Ross Beyeler
Founder and CEO,
Growth Spark


Since 2008, Ross has run Growth Spark – an agency that helps ecommerce companies design interfaces that convert visitors into customers, implement technology to streamline operations, and use analytics to guide marketing decisions. Growth Spark has completed over 250 projects that led Ross to a nomination as one of BusinessWeek's Top 25 Entrepreneurs under 25 in 2010.
A graduate of Babson College, Ross is a serial entrepreneur in the technology space with experience ranging from digital marketing, business development and strategic management. In 2007, he co-founded For Art's Sake Media, Inc., a technology company serving the art industry, and led it through seed funding, team building and product launch.

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02/06/2016 11:00:00 02/06/2016 15:00:00 America/New_York Building an E-Commerce Business with Shopify About This Workshop In this hands-on afternoon session aspiring e-commerce entrepreneurs will not only learn the fundamentals of running an e-commerce business, but walk away with a launch-ready... General Assembly, Boston, Massachusetts 02210 false MM/DD/YYYY

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