BUILDING AN E-COMMERCE BUSINESS
When:
Saturday, Jan 31, 2015 11:00a -
3:00p
Saturday, Jan 31, 2015 11:00a -
3:00p
Where:
GA Boston
51 Melcher St.
Boston, MA 02210
Admission:
$75
Categories:
Business, Lectures & Conferences, Social Good
Event website:
http://ga.co/pA2
ABOUT THIS WORKSHOP
In this hands-on afternoon session aspiring e-commerce entrepreneurs will not only learn the fundamentals of running an e-commerce business, but walk away with a launch-ready e-commerce website as well. From choosing a platform to crafting the perfect customer experience and tracking key metrics, this workshop goes through a step-by-step guide for everything you need to get started.
Topics covered include:
Setting Up Your E-Commerce Storefront on Shopify
Configuring Payment Gateways and Logistics
Marketing Strategies to Acquire Customers
Marketing Strategies to Retain Customers
Order Fulfillment and Inventory Management
TAKEAWAYS
Students will walk away from this class with the following:
A ready-to-launch e-commerce website built on Shopify
A list of tools to help run their e-commerce business
Marketing strategies to help drive customer acquisition and retention
Prereqs & Preparation
Comfort with basic HTML/CSS as well as an understanding of Microsoft and Google Suite.
ABOUT THE INSTRUCTOR
Ross Beyeler
Founder and CEO, Growth Spark
Since 2008, Ross has run Growth Spark, an agency that helps E-Commerce companies design interfaces that convert visitors into customers, implement technology to streamline operations and use analytics to guide marketing decisions. Since it's founding, Growth Spark has completed over 250 projects that led Ross to a nomination as one of BusinessWeek's Top 25 Entrepreneurs under 25 in 2010. A graduate of Babson College, Beyeler has been a serial entrepreneur in the technology space with experience ranging from digital marketing, business development and strategic management. In 2007, he co-founded For Art's Sake Media, Inc., a technology company serving the art industry, and led it through seed funding, team building and product launch.
REFUND POLICY
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
