BRANDING FUNDAMENTALS

Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money.

As with all things marketing, branding is all about the customer journey. Participants in this session will take a journey of their own: understanding the fundamentals of branding, the three ingredients to an effective brand strategy, and seeing first-hand how their favorite brands come to life.

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  Sponsored

  WBUR Earth Week Events

  Tuesday, Apr 23, 2024 goes until 04/26

  WBUR CitySpace at The Lavine Broadcast Center
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  Sponsored

  Affordable Spanish Classes in Boston (in-person and online courses) | BASE

  Monday, May 06, 2024 goes until 05/25

  Boston Area Spanish Exchange (BASE)

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