Black Girls Go Lean, Lean Startup for Small Businesses Bootcamp

Let’s go lean! While black women are the fastest growing group of entrepreneurs in the United States, our businesses are consistently not growing or pulling the revenue that our non-minority counterparts are. While some of this can be attributed to systematic challenges, much of it has to do with the lack of understanding around 21st century business skills required to build a successful business, and specifically, the Lean Startup Method. Every company, from Uber to Google, on college and university campuses around the country, to Mass Challenges, Techstars and more, are teaching Lean Startup as the standard!

What is Lean Startup? Lean Startup is how the core of innovation is developed; it’s a customer first approach to growing a business that teaches you to identify the pain points of your customer base and meet those needs. Essentially it teaches you to ask yourself, do you know who your customer is? How well do you know if they want what you have to sell? You may think you know who your customer is, but if you aren’t selling to them consistently, then you actually probably don’t. If you don’t know who your target customer is or what exactly it is they want, how can you successfully grow your business?

As Lean Startup is iterative by nature (you’ll learn by doing, and do by learning), once you’ve been taught the Lean Startup method, it will shift how you do business! For this reason, the Black Girls Go Lean, Lean Startup for Small Businesses Bootcamp was created. Spearheaded by Dominique Aubry of The Black Woman’s Guide, this bootcamp will help black women business owners and entrepreneurs:

Attract and learn how to talk to your customers

Engage your customers and get product feedback

Discover what your customer cares about

Create and/or further develop a product your customer wants

The day’s agenda will go as follows:

9:30 – 10:00: Arrival/Welcome

10:00 – 12:00: Lean Startup Overview/Experiment Setup

12:00 – 12:30: Lunch (on your own)

12:30 – 3:00: Customer Discovery (Get Out the Building)

3:00 – 3:30: Closing

You do not want to miss this amazing opportunity – secure your spot today!

About Dominique Aubry

Dominique Aubry is an organizational strategist and lean expert with over 15 years of experience working within the government, non-profit, for-profit and startup community. She started her career working for the Mayor’s Office of Philadelphia and Teach for America. As a Lean trainer, for the TechStars company Lean Startup Machine, Dominique trained over 3,000+ entrepreneurs, companies, non-profits, and government agencies on lean methodology. This led her to become the Managing Director of Impact Hub Philadelphia, an innovation campus focused on supporting entrepreneurs in creating social change. Through her social change work, she has been able to bring entrepreneurial practices to the education sector working as a management consultant driving strategic and operational change through her work with urban and large-suburban school district superintendents and executive cabinets.

Today, Dominique is the founder of All Yoga Pants, an online retailer focused on helping women look and feel good by providing active wear for curvy and plus size women.

Dominique got her B.A. in Political Science from Lehigh University and her M.S. in Evaluation Policy and Research from The University of Pennsylvania.

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