American Marketing Association Philadelphia Chapter Presents: Marketing Leadership Series Featuring the Goddard School
When:
Thursday, Sep 14, 2017 6:00p -
8:30p
Thursday, Sep 14, 2017 6:00p -
8:30p
Where:
Hotel Sofitel Philadelphia
120 South 17th Street
Philadelphia, PA 19103
Admission:
$25-45
Categories:
Business, Innovation, Lectures & Conferences, Meetup, Tech
Event Overview:
Customers today expect more personalized and customized experiences from brands. By personalizing your marketing materials to ensure each consumer is receiving the message that matters most to them, you can increase your ROI and develop stronger relationships with your target audience. Learn more about how new digital tools and techniques for segmentation and market analysis can help you tease-out key messaging that will resonate with different target audiences.
Speaker Overview:
Paul Koulogeorge, Vice President of Marketing, Advertising and PR, The Goddard School
The Goddard School is a nationally acclaimed private preschool and daycare that reaches more than 65,000 students in over 475 Goddard schools across 38 states – nurturing children while helping prepare them for school, career and life.
Knowing the crowded marketplace and thinking about the school's core target, the Millennial mom, Paul evolved the brand's marketing strategy to get more customized and localized. Through a four-phase segmentation analysis, the Goddard school determined the messaging that resonated most with different segments of their target audience and implemented these learnings into their touring and marketing strategies.
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