Where:
Boston College
275 Beacon Street Higgins Hall
Chestnut Hill, MA 02467
Admission:
$15 - $20
Categories:
Business, Lectures & Conferences, Meetup
Event website:
https://www.eventbrite.com/e/marketing-to-gen-z-tickets-91691292123
Learn about Generation Z and what makes them tick in the American Marketing Assoc Boston Chapter's February marketing panel. In what promises to be a lively conversation, hear first-hand from GenZ trailblazers and companies that have a laser-focus on this up and coming group of consumers.
Attendees will learn:
- Who is Generation Z and how they are different from Millennials
- Key GenZ characteristics that will guide your marketing efforts
- Best practices and lessons learned through case studies and stories
- Tips to develop content and other marketing materials that resonate with our latest American generation
Network with members of the Boston Marketing Community.